LoopEd is a suite of AI-powered simulators for real marketing skills. Practice each one before you touch a real account, so you know the basics and give your best from day one.
Search and PMAX campaigns with realistic auction simulation. Nail your strategy with zero budget on the line.
Each simulator mirrors the live product down to the mechanics, so what you practice transfers 1:1 to a real account.
Our engines and models are built by marketers and AI together, and tuned for how people actually learn.
The skills that move a business are the ones where mistakes cost the most, and there is nowhere safe to practice them.
A live account punishes every mistake, and real skill takes years to earn. LoopEd is a growing suite of faithful, benchmark-grounded simulators, Google and Meta Ads today, with SEO, AEO, and GTM guided lessons next, so you make every expensive mistake for free and build years of judgment in weeks.
PULSE grades you 1 to 10 on the five levers that matter and names the three fixes to make next. ARIA explains why a metric moved, grounded in your own numbers, not generic advice.
Every run becomes a shareable, verified report. When you’re ready, VERA audits a real Google or Meta account on 80+ parameters, so you show up employer-ready with a portfolio, not a certificate.
Run LoopEd as a workshop, elective, or zero-credit course across paid media, SEO, AEO, and GTM. No marketing faculty to hire, no curriculum to build, no live ad budgets, students learn by doing in self-guided, faithful simulators.
PULSE scores each student 1 to 10, ARIA coaches them on their own numbers, and VERA grades a real-account audit. Objective and consistent, with zero grading load on your staff.
Every student finishes with a portfolio of verified reports and graded audits: proof of practical, in-demand skills for their resume, and a career-readiness story for your program.
Every simulator we build models the mechanics that actually decide the outcome, and you can reach all of them.
A second-price auction decides every impression: you pay just enough to beat the advertiser below you, never more than your bid. Rank is your bid multiplied by your quality, so a smaller budget can outrank a bigger one, and if your rank drops under the floor you get nothing at all. Rival advertisers bid against you with their own quality, and you can name your real competitors and set how hard each one pushes.
Your daily budget paces like the real thing, over-delivering on a busy day and falling short on a quiet one. You find out whether you are capped by budget or capped by rank, which is the difference between spending more and fixing your ads, and spend quietly shifts toward your stronger ad group the way automated allocation really behaves. All of it on simulated money, so a mistake costs you the lesson and nothing else.
Manual CPC, maximize clicks, maximize conversions, target CPA, maximize conversion value, target ROAS, target impression share, cost caps, bid caps and ROAS goals. They do not just relabel the same math. The number you set matters as much as the strategy you pick: chase a target the market cannot deliver and it throttles your volume instead of hitting it.
Broad, phrase and exact pull different traffic and convert differently, and broad only earns its keep under conversion bidding with a target. Your search terms report fills with queries you never wrote, including same-meaning ones that do not contain your words. Negatives only count if they actually block something, so fifty irrelevant ones buy you nothing, and a keyword planner hands you volume ranges, trends, competition and top-of-page bids.
Up to 15 headlines and 4 descriptions, a live preview, and a strength meter that refuses to reward padding: fifteen near-identical headlines score worse than six distinct ones. Sitelinks, callouts, structured snippets and call assets each lift your click-through rate for real, and account-level assets cascade into every campaign you build.
Image or video, three aspect ratios, several primary texts and headlines per ad, previewed on every surface it will actually run on. Show the same creative too often and fatigue sets in, pulling clicks and conversions down together. Restrict where you appear and you pay a scarcity premium for the privilege.
Delivery is impression-first and priced on CPM, with a learning phase that punishes underfunding: starve it and you stay in learning limited for good. Reach, frequency and frequency caps move together, and a stronger creative wins the auction while paying less for it.
Observation or targeting, and the reach you surrender by narrowing. Segments across in-market, affinity and demographics, exclusions, and detailed interest targeting from a catalog of hundreds. Locations carry real cost differences between markets, and mobile, desktop and tablet convert at different rates, so a bid adjustment moves your blended number.
Set the category, the count method, the lookback window and the value, then live with the consequences. Track a soft action like add-to-cart and your dashboard fills with conversions while the business does not move, and you get told exactly that. Optimize for the wrong event and the same thing happens quietly. Miss your tracking and your conversion rate takes the hit.
A 4, 8 or 12-week journey, run one week at a time, and you can change anything between runs. Seasonality moves by month on a Gregorian or a Hijri calendar, so Ramadan and Eid land on the right weeks every year. Performance compounds as the campaign builds history, the way a real account does.
Break performance down by day, keyword, search term, device, audience, placement, age or gender. A week-by-week table holds every metric for every week you ran, a change log records what you changed and what it did to your numbers, and the end-of-journey report prints or saves as a PDF.
A glossary of 75+ terms, each with a plain definition, the detail and an example. Best-practice hints sit on virtually every field, so you learn the why while you build, alongside a guided tour, a getting-started checklist and a step-by-step walkthrough. The warnings arrive before you make the expensive mistake, not after.
Practice on the Google Ads simulator for nothing. Upgrade when you want every simulator, the full journey, and a real-account audit.